I have two businesses and due to the nature of each business, two separate business cards. Today I had the opportunity to attend a very nice Chamber of Commerce meeting, one I had not had the chance to attend in the past. As I was chatting with the people at the meeting, making new friends and getting to know some new people I realized I had a dilemma on my hands.
Actually, the dilemma was in my pocket. As people asked me what I did I couldn't decide which business to talk about first. The concept of having two businesses is new for me and I have to admit, I fumbled all over the place with my introductions and my message.
Lesson learned here - regardless of how many businesses you have or how many different hats you wear, target markets you think you serve or people that are potential clients, have a game plan BEFORE you walk in to a new meeting. Have it in your head what you want these new people to know about you. Only take one set of cards with you and have them handy.
Don't make the same mistake I did and not know where to reach and which card to hand out.
Know what's in your wallet.
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1 comment:
Tracee that is such a good point! I remember years ago at a WEN meeting when a woman stood up and told us (in 20 seconds) about all three (very different) businesses of hers. I walked away remembering her as the women with the split personality, but didn't remember her name or any of the businesses.
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